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Press Release

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Freeads.co.uk chooses NASH for site representation

February 27th, 2008

Freeads.co.uk, the UK's largest independent classifieds site, has appointed NASH (Not Another Sales House) to manage its third party online advertising.

As well as banner adverts, NASH will be seeking sponsorships and long-term partners for the site through the partnership deal.

NASH has taken over the partnership with Freeads.co.uk from Channel 4's digital solutions agency, 4DS.

Freeads.co.uk allows users to sell their goods and services on the site for free and for greater exposure provides the option to upgrade to a variety of Ôpremium ads' at a small cost. The company is backed by Clive Jacobs, founder of car hire giant Holiday Autos and ex-chairman of lastminute.com, who has a major shareholding in Freeads.co.uk.

Duncan Horton, CEO of Freeads.co.uk, said: "We needed to find an ad agency that would help us to achieve our ambitious growth targets in a highly competitive and fast-growing marketplace. NASH was the obvious choice for us; they are refreshingly proactive and strategic in their approach and as experts in their field, they have relationships with many potential advertisers. They also have mass market reach, which fits in perfectly with our sales model. We are very much looking forward to working with the team."

Mark Butt, Managing Director of NASH, commented: "We are thrilled to be working with Freeads.co.uk. This is a very positive step in the right direction for NASH, as we are able to more heavily invest in site representation following our acquisition by Media Corp last November. We are looking forward to working closely with Freeads.co.uk to maximise their commercial revenue, ultimately with the common goal of making Freeads.co.uk the most successful classified website in the UK."

ENDS

About Freeads.co.uk

  • Freeads.co.uk launched in 2001 and had just a few hundred ads in its first month of trading. It now hosts more than 85,000 unique ads on a daily basis. Freeads.co.uk has more than one million users per month making it the biggest independent classified site in the UK.
  • Hitwise data: Freeads.co.uk in third position in the online classified marketplace behind eBay-owned Gumtree.com and Auto Trader Group's Adtrader.co.uk for the quarter July - September 2007.
  • Freeads.co.uk has held third place marketshare in the online classifieds sector since May 2007 - up from 13th in February 2007 - and more than twice the size of loot.com.
  • For more media information contact Louise Prior at Prior PR on louise@priorpr.com

About NASH

Not Another Sales House (NASH) is an advertising network with vast experience of working with some of the UK's leading online publishers, advertisers and media agencies such as I-Level, Media Contacts and Vizeum. Founded in 2005 by ex-media planners and acquired by Media Corporation PLC in November 2007, NASH's vision is to provide the media planning community with a unique model, offering premium advertising, mass media reach and integrated partnerships.

NASH's consultancy approach to campaigns and considered ad-placement has set it apart from the competition. NASH provides its clients with a well thought-out approach to each campaign and continuous optimisation management throughout the duration of the relationship.

NASH remains at the forefront of a rapidly developing sector by applying the latest technology innovations to its already sophisticated ad-solution products.

For further information, please visit www.NotAnotherSalesHouse.com.

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